Know the answer before the client finishes asking.
Everything you need on a Carrow sales call: how to run the call, how to read the person on the line, what marketing really is today, our three website packages and answers to the questions clients ask most.
The 30-second opener (say it in your own words)
“We build websites that turn visitors into enquiries. Most of our clients start with a simple site and grow from there. What are you using to get customers online today?”
Three rules for every call
Ask first, pitch second
The client's answers tell you which package to recommend. If you pitch before you know their goal, you're guessing.
Sell the outcome, not the website
Nobody wakes up wanting five pages. They want more enquiries, more trust, or less hassle. Tie every feature to one of those.
Never leave a call without a next step
A date, a time and a person: “I'll send the package summary today, and we'll speak Thursday at 4.”
Departments
Jump to a page
Our packages at a glance
Package details
Three website packages. Prices are in Indian rupees as shown on our gig page.
Side-by-side comparison
Faster delivery
Standard and Premium can be delivered sooner for an extra fee. Basic is already the fastest at 1 day.
Which package should I recommend?
Answer the questions above
The recommendation appears here as soon as you pick an answer for each.
The outgoing call playbook
A cold or warm call has seven stages. Follow them in order and you'll sound calm, useful and prepared. Scripts are starting points: change the words, keep the structure.
Prepare
- Open the client's website (or note that they don't have one), Google Maps listing, and Instagram or Facebook page.
- Write one observation: “Site isn't mobile friendly”, “No contact form”, “Great reviews but no website”.
- Decide the goal of the call: book a follow-up, collect requirements, or close a package.
- Keep the Packages tab open and your notes ready.
Open with permission
State who you are, why you're calling, and ask for a moment. Asking permission lowers resistance immediately.
If they say “I'm busy”: “No problem. When's a better time today or tomorrow? I'll call then.” Note the time and do call back.
Give a reason to keep listening
One sentence about them, not us.
Discover
This is where the sale is won. Ask, then stay quiet. Aim for the client to talk about 70% of the time. The full question bank is in the Discovery & selling tab.
- “How do new customers find you today?”
- “What would a great website do for your business in the next six months?”
- “What's stopped you from getting one done so far?”
Write down their exact words. You'll repeat them in the next step.
Recommend one package
Recommend one, not three. Link it to what they just told you. Mention a second option only if they ask for it or push back on price.
Handle objections with LAAR
Listen. Let them finish. Don't interrupt.
Acknowledge. “That's a fair concern.”
Ask. “Just so I understand, is it the price, or the timing?”
Respond. Answer only the real concern, briefly, then ask if that helps.
Ready-made answers are in the FAQ tab under “Objections”. An objection usually means “I'm interested but not yet sure”, not “no”.
Close with a specific next step
After the call
Follow-up rhythm
- Within 1 hour: WhatsApp or email summary of what you discussed and the agreed next step.
- Day 2: Answer any question they raised. Add one useful thing (a similar example, a tip).
- Day 5: Short check-in: “Any questions on the [package]?”
- Day 10: Final polite follow-up, then note as “nurture”.
Notes to log every time
- Name, business, best time to call
- Their goal in their own words
- Package discussed and objections raised
- Personality style (see Customer types)
- Agreed next step and date
Tricky call situations
Gatekeeper (receptionist, assistant)
Be polite and honest. Ask for the best time to reach the decision-maker.
Voicemail
Keep it under 20 seconds. Say your number slowly.
“Send me details”
Agree, then anchor a next step: “Happy to. So I send the right thing, what matters most to you: price, speed, or features? I'll follow up Thursday to see if it makes sense.”
“Not interested”
Don't argue. One gentle question: “Understood. Is that because you already have a website you're happy with, or the timing isn't right?” If it's still no, thank them and close warmly.
Voice habits that help
- Smile while you speak. It changes your tone.
- Speak slightly slower than normal.
- Use the client's name and their words.
- Pause after a question and let them answer.
- Reading a script word for word
- Filling silence when they're thinking
- Jargon (“CRO”, “SEO”) without explaining it
- Promising rankings, sales or dates you can't guarantee
Customer types: spot them and speak their language
People buy in four main styles. Find the style in the first minute, then adjust your pace, detail and tone. Treat it as a starting guess, not a label.
Ask one question to reveal their style
- Analytical: “I compare options and check details.”
- Driver: “I decide fast if it makes sense.”
- Amiable: “I talk to people I trust first.”
- Expressive: “I go with what excites me.”
Tap a style to see its profile
Golden rule
Match their pace, then lead them to a decision. Adapt to them; don't expect them to adapt to you.
Each profile links to a full conversation script and to the client summary builder.
Conversation scripts by customer type
Ready-made dialogues that turn a cold contact into a lead, and a lead into a client. Choose the customer type, then walk through the call one stage at a time.
1. Choose the customer type
2. Choose the stage of the call
Is it a lead? Is it a client?
Lead checklist
- They have shown interest in a result, not just “send details”
- You have their name, business and best contact number
- You have agreed a specific follow-up (day and time)
Qualify before you propose (BANT-lite)
- Budget: does the range match a package?
- Authority: who else decides?
- Need: what result do they want?
- Timing: when do they want to launch?
Client summary for WhatsApp
Fill in what you discussed and the summary writes itself. Copy it, or open WhatsApp with the message ready to send.
1Who is it for?
2What do they want?
3Recommended package
4Points to include for the client
Tick the ones that matter to this client. Each is written in plain language.
5What we need from them
6Next step
7Message style
Discovery and how to sell
People don't buy websites. They buy the result the website gives them. Your job on the call is to find that result and connect our package to it.
Five things to find out on every call
Who their customer is
Age, location, how they search, what they worry about.
What problem they solve
Why would someone choose them over the shop next door?
How customers find them now
Word of mouth, Instagram, Google, Justdial, walk-ins. This shows the gap a site fills.
What a new customer is worth
One customer worth ₹20,000 changes how they see a ₹34,680 package.
What has stopped them
Cost, time, past bad experience, not knowing where to start. Name it, then solve it.
Question bank
Use the four groups in order. They move the client from describing their situation to wanting a solution (this is the SPIN method).
Situation: understand the business
- “Tell me about your business and who your typical customer is.”
- “Do you have a website now? When was it last updated?”
- “How do people usually contact you?”
Problem: find the pain
- “What frustrates you most about how customers find you?”
- “Do you lose enquiries because people can't find details or a way to reach you?”
- “Do you compare yourself to competitors who look more professional online?”
Implication: make it matter
- “If ten people a month can't find you, what's that worth?”
- “How does that affect your growth plans for this year?”
- “What happens if a competitor gets that customer instead?”
Need-payoff: let them say the benefit
- “If your website brought in 10 more enquiries a month, what would that mean for you?”
- “How would it feel to have bookings coming in without chasing?”
- “What would make this project a success in six months?”
Feature to benefit translator
Clients rarely care about the feature. Say the benefit, then the feature as proof.
| Feature | Say this instead |
|---|---|
| Responsive design | “Your site looks right on phones, where most of your visitors will be. No pinching and zooming to find your number.” |
| Contact form / opt-in form | “Every visitor has an easy way to reach you and you capture their details, even at 11 pm.” |
| Autoresponder integration | “New leads get an automatic reply straight away, so they don't go cold while you're busy.” |
| Speed optimisation | “Pages open fast, so fewer people give up before they see your offer, and search engines prefer fast sites.” |
| Hosting setup | “We get it live for you, so you don't have to deal with technical setup.” |
| E-commerce functionality | “Customers can buy directly from you, day or night.” |
| Working calculators | “Visitors get an instant answer (a quote, an EMI, a saving) and are much more likely to contact you.” |
| Live animations / custom design | “Your brand looks premium and memorable, so you're not mistaken for a template site.” |
| Post-launch support | “If something needs adjusting after launch, you're not on your own.” |
Show the value: quick ROI calculator
Use the client's own numbers, and present the result as an example, not a promise.
Never guarantee results. The uplift depends on the business, traffic and follow-up. Ask the client to give their own realistic estimate.
Buying signals and warning signs
Signals to close
- They ask about price, timing or what happens next
- They start saying “when we do this…”
- They ask for examples or how to pay
- They bring in a partner or decision-maker
Warning signs
- Vague answers to every question
- Only asks for the lowest price, with no goal
- Never available for a second call
- Wants “everything” for a Basic budget
Stay polite. Offer the package that fits their budget, or agree to reconnect later.
Helping clients sell to their customers
Clients often ask, “But how will people buy from me?” A simple three-part answer:
Audience
Who exactly is the buyer? A specific person is easier to reach than “everyone”.
Offer
What do they get, how much, and why now? A clear offer beats a clever design.
Channel
Where does that buyer already spend time: Google, Instagram, WhatsApp? Put the offer there and send them to the website.
Marketing 101 for the algorithm age
You'll be asked “what does marketing actually do?” more often than you think. Here's a clear, plain-language answer.
What is marketing?
Marketing is everything a business does to get the right people to notice it, trust it and buy from it, and then come back. It isn't just advertising. It includes what you sell, its price, where it's available, and how you talk about it (the classic “4 Ps”: product, price, place, promotion).
Where we come in: the website is the place where awareness turns into enquiries. Every channel (ads, social, Google) usually sends people to it, so a weak site wastes the effort spent elsewhere.
How marketing works with modern algorithms
Google, Instagram, YouTube, Facebook and even AI assistants all use ranking or recommendation systems (algorithms). Their job is to show each person what they're most likely to find useful. The details change constantly, but the logic stays steady.
1. They predict interest
Algorithms look at what a person searched, watched, saved and clicked, then rank content they'll probably want.
2. They reward useful content
Content people finish, save, share or click and don't immediately leave tends to travel further. Clear, helpful pages beat keyword stuffing.
3. They watch behaviour
If visitors bounce from a slow or confusing page, that's a signal the page isn't helping. Experience is part of visibility.
The main channels
| Channel | How it works | What helps you win | Where the website matters |
|---|---|---|---|
| Google Search (SEO) | Person searches with intent (“web designer near me”). Google ranks pages it judges most relevant and trustworthy. | Clear, useful pages; good structure; mobile-friendly; fast; trust signals like reviews. | Your pages are what get ranked. Slow or thin sites struggle. |
| Google Maps / local | Ranks nearby businesses by relevance, distance and prominence. | Complete Business Profile, reviews, accurate address and phone. | Site confirms details and converts the visit. |
| Social feeds (Instagram, YouTube, Facebook) | Recommendation feeds show content to people likely to enjoy it, even if they don't follow you. | A strong first few seconds, watch time, saves, shares, consistency. | The link in bio or ad lands here. Without a good page, attention leaks. |
| Paid ads (Google Ads, Meta Ads) | Ads compete in an auction that considers bid and expected quality or relevance. Algorithms learn from conversion data. | Good creative, clear offer, a landing page that matches the ad, conversion tracking. | A relevant, fast landing page can improve results and lower cost. |
| Email and WhatsApp | “Owned” channels: you contact people who already opted in. | Permission, useful messages, timely follow-up. | Opt-in forms and autoresponders build this list. |
| AI assistants and answer engines | Summarise information from trusted, clear sources into direct answers. | Clear, well-structured, accurate content that states what you do, where and for whom. | A clean, informative site is the source they draw from. |
Five shifts every seller should understand
Attention is earned in seconds
Feeds move fast. If the first moments don't grab people, the algorithm stops showing the content.
Helpful beats clever
Search and AI systems favour content written for people: specific, honest and easy to understand.
Speed and mobile are table stakes
Most browsing is on phones. Slow pages lose visitors and can weaken search performance.
Your own audience is an asset
Platform rules and reach change. Email and WhatsApp lists and your own website don't disappear when an algorithm shifts.
Trust decides conversion
Reviews, a real portfolio, clear contact details and professional design all tell visitors “safe to buy”.
Nobody can promise rankings
Nobody outside the platform controls the algorithm. Never guarantee “Page 1” or a specific number of leads.
Where each package plugs in
Get found and contacted
A fast, clean presence that gives visitors your details and a contact section.
Capture and nurture leads
More pages, a portfolio, a working contact form and autoresponder integration to follow up automatically.
Stand out and convert
Custom design, speed optimisation, hosting setup, e-commerce, calculators and post-launch support.
Glossary
| Term | Plain meaning |
|---|---|
| SEO | Improving a site so search engines can find and rank it naturally |
| CTR (click-through rate) | Percentage of people who saw something and clicked it |
| CPC / CPL | Cost per click / cost per lead in paid ads |
| Conversion | A visitor taking the action you want: call, form, purchase |
| CRO | Conversion rate optimisation: improving a page so more visitors act |
| Landing page | The page someone arrives on after clicking an ad, post or search result |
| Bounce | Leaving after viewing one page |
| Lead | A person who has shown interest and shared contact details |
| Autoresponder | An automatic email sent when someone signs up or enquires |
| Core Web Vitals | Google's measures of how fast and stable a page feels to use |
| First-party data | Information you collect directly from your own customers (with permission) |
| ROAS | Return on ad spend: revenue earned for each rupee spent on ads |
FAQ: answers you can use live
Search or filter while you're on a call. Confirm internally means the detail isn't on our package sheet, so check it before promising it.
Ask Me
Type a question the way a client would ask it. Ask Me searches every page in this hub, shows the best answer in full, and links to the section it came from.
The marketing process
Ten proven ideas, arranged in the order a business uses them. Each page explains what the idea is, how it works, why it matters for a business, and how to use it on a sales call.
Read the six stages as a loop, not a one-time checklist. Businesses return to earlier stages as they learn.
SOS Course
Three short courses that turn agents into confident website closers: why websites matter, why people say yes, and how to apply both on a Carrow call. Every lesson has a plain explanation and a short animation to make the point stick.